It’s also assumed that the company spends roughly 30% of its revenues on marketing, amounting to $1.91 billion. It was reported that Red Bull’s revenues reached $6.37 billion in 2020. Although Red Bull is a private company, there’s a way to back into their marketing spend. Just like Red Bull’s drinks are made by Rausch, their travel agency is run by The Travel Birds, their apparel is made by Schoeller Switzerland, and the engines that power their F1 race cars are built by Honda. The story is similar throughout these ventures. Formula 1: Oracle Red Bull Racing and Scuderia AlphaTauri.Soccer: RB Leipzig, NY Red Bulls, Red Bull Salzburg, Red Bull Ghana, and Red Bull Brazil.With that taken care of, Red Bull and Mateschitz were left to deploy capital in the only way they knew how: marketing.įast-forward nearly three decades, and the company has transformed into a global marketing behemoth with its hands squarely in what feels like several industries - namely sports. Rather than manufacturing its core product - carbonated energy drinks which had yet to see any market traction - Red Bull outsourced the process, relying on partners like juice producer Rausch to create the product. Upon finding the secret formula for the energy drink, Maesteschitz early-partnered with Kratig Daeng founder Chaleo Yoovidhya with one goal in mind - grow the product in Europe. This dates back to the company’s inception, when Austrian businessman Dietrich Maesteshictz first became enamored with a Thai energy drink, Kratig Daeng, the antidote to jet lag incurred by Bangkok travelers. Its famed energy drink has long been the staple product in the company’s portfolio, but Red Bull has no hand in manufacturing it. You might be surprised - just as I was - to find that Red Bull is essentially a company that makes nothing. But how did an energy drink company become such an iconic figure in sports? Red Bull’s Marketing Engine In February, the team formally changed its name to Oracle Red Bull Racing after a reported $500 million naming rights deal with the tech giant.īeyond F1, Red Bull has extended its reach into several other sports properties ranging from Bundesliga soccer and extreme sports to motosport, esports, and ice hockey. The businesses behind many of the teams are equally compelling - and Red Bull is no exception.
RED BULL F1 SOFTWARE
software behemoth Salesforce.Īs seen on Netflix’s megahit F1 docuseries “Drive to Survive,” the sport is filled with innumerable characters.
RED BULL F1 FULL
F1 brought in $787 million in Q4 2021 revenue and $2.14 billion total for the full year.The numbers are only getting more impressive: In 2021, F1 had one of its strongest years to date - from both a financial and consumer adoption standpoint - and sponsorship dollars immediately started pouring in for 2022. The stakes have been raised for the entire sport, too. “I like the current challenge with Charles more than the challenges with Lewis in the last few years,” Verstappen admitted.The stakes have never been higher for Red Bull Racing.Īfter last year’s championship-winning campaign, Max Verstappen takes to the track today for the inaugural race of the 2022 Formula 1 season in Bahrain, where the young Dutchman and his team will be put to the test more than ever before. Max Verstappen is back in contention for the title with Charles Leclerc and Ferrari in 2022, but is relieved that it’s not between Lewis Hamilton and Mercedes. Now, after years of experience, mistakes and positives, I have learned a lot. “I love racing, I love racing with the team and I want to keep doing it as long as possible.” “How has it changed me? On a human level, nothing has changed,” 24-year-old Max Verstappen told Sky Italia. The 2021 battle between Max Verstappen and Lewis Hamilton was one of the closest, most bitter and most controversial in years, but the reigning F1 world champion says it changed him. Red Bull Racing’s Max Verstappen has openly admitted that this year’s championship battle between Ferrari and Charles Leclerc will be more fun than the hard-fought battle between Mercedes and Lewis Hamilton in 2021.
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