We can do that much better than other options, if we choose to put in the effort. What people really want is interesting content that makes them feel something. Yet many operators are fooled into thinking that’s what people want. We shouldn’t be generic appliances that dispense music. What worries me is I see many operators attempting to mirror the experience of other platforms instead of recognizing that radio has unique strengths to exploit. But remember, each delivery system has different strengths, weaknesses and limitations. There is no doubt that the sheer number of media options pose a threat to ALL media, not just radio, as audiences become more and more specialized by subdivisions of interests. What are your biggest concerns regarding radio’s future versus the depth of digital and personalized options available to consumers these days? His approach to issues and problem solving regarding radio’s state of affairs is always a refreshing and straight-forward perspective and you can expect more of that similar style in our most recent conversation.
And given his affection for programming, he’s also stayed in that part of the game through his association with The Blaze Radio Network. It’s through these high level experiences that Dom developed his philosophies and theories on programming strategy, implementation and execution.īut it wasn’t until Dom shifted to being an entrepreneur that he further established his ground as one of the industry’s pure free-thinkers and self-implementers, as in recent years he’s been on very firm footing as a consultant and property owner.
After all, he’s spent most of his upwardly mobile career in senior programming positions in major markets serving such notable employers as Clear Channel/iHeartMedia and CBS Radio. When it comes to programming they don’t come more seasoned and polished than Dom Theodore. More candid advice and solutions abound from Professor Theodore. Never one to shy away from any challenge, Dom’s approach to programming is to remain on offense and not lose ground to the macro-competitive environment that envelopes the world of terrestrial radio. We like to check in with Dom Theodore now and again because of all the radio professionals we encounter, Dom ranks up there when it comes to out-of-the-box thinkers and resolute problem solvers.
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